Search Engine Optimization (SEO): The process of optimizing a website or content to rank higher in search engine results pages (SERPs) for specific keywords or phrases.
Pay-Per-Click (PPC) Advertising: A model of digital advertising where advertisers pay each time a user clicks on their ad.
Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
Cost Per Click (CPC): The amount of money an advertiser pays for each click on their ad in a PPC advertising campaign.
Click-Through Rate (CTR): The percentage of users who click on an ad compared to the number of times the ad was shown.
Landing Page: A web page designed specifically to receive traffic from a marketing or advertising campaign with a specific call-to-action.
Email Marketing: A method of marketing where businesses send promotional messages or newsletters to a group of subscribers via email.
Content Marketing: A strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a specific audience.
Social Media Marketing: A strategy that uses social media platforms to promote a product, service, or brand.
Influencer Marketing: A type of marketing that involves partnering with influential people on social media to promote a product or service.
Retargeting: A technique that shows ads to people who have previously interacted with a brand or website.
A/B Testing: A method of testing two versions of a web page, email, or ad to see which one performs better.
Key Performance Indicator (KPI): A measurable value that indicates how well a campaign or marketing strategy is performing.
Call-to-Action (CTA): A phrase or button that encourages website visitors to take a specific action, such as “Sign Up” or “Buy Now.”
Organic Reach: The number of people who see a piece of content without the brand paying for advertising.
Paid Reach: The number of people who see a piece of content as a result of paid advertising.
Impressions: The number of times an ad or piece of content is displayed to users.
Unique Visitors: The number of distinct individuals who visit a website during a specific time period.
Click Fraud: The practice of clicking on ads with no intention of making a purchase or conversion, in order to drain an advertiser’s budget.
Engagement Rate: A metric that measures how much people interact with a piece of content, typically calculated as a percentage of the total number of people who saw the content.