Top 20 digital marketing definitions

Some of the most important digital marketing definition that you need to understand.

Search Engine Optimization (SEO): The process of optimizing a website or content to rank higher in search engine results pages (SERPs) for specific keywords or phrases.


Pay-Per-Click (PPC) Advertising: A model of digital advertising where advertisers pay each time a user clicks on their ad.


Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.


Cost Per Click (CPC): The amount of money an advertiser pays for each click on their ad in a PPC advertising campaign.


Click-Through Rate (CTR): The percentage of users who click on an ad compared to the number of times the ad was shown.


Landing Page: A web page designed specifically to receive traffic from a marketing or advertising campaign with a specific call-to-action.


Email Marketing: A method of marketing where businesses send promotional messages or newsletters to a group of subscribers via email.


Content Marketing: A strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a specific audience.


Social Media Marketing: A strategy that uses social media platforms to promote a product, service, or brand.


Influencer Marketing: A type of marketing that involves partnering with influential people on social media to promote a product or service.


Retargeting: A technique that shows ads to people who have previously interacted with a brand or website.


A/B Testing: A method of testing two versions of a web page, email, or ad to see which one performs better.


Key Performance Indicator (KPI): A measurable value that indicates how well a campaign or marketing strategy is performing.


Call-to-Action (CTA): A phrase or button that encourages website visitors to take a specific action, such as “Sign Up” or “Buy Now.”


Organic Reach: The number of people who see a piece of content without the brand paying for advertising.


Paid Reach: The number of people who see a piece of content as a result of paid advertising.


Impressions: The number of times an ad or piece of content is displayed to users.


Unique Visitors: The number of distinct individuals who visit a website during a specific time period.


Click Fraud: The practice of clicking on ads with no intention of making a purchase or conversion, in order to drain an advertiser’s budget.


Engagement Rate: A metric that measures how much people interact with a piece of content, typically calculated as a percentage of the total number of people who saw the content.